July 2007  immediate release
           
The Jane Factor

jane iredale is the make up of choice for new X Factor Judge, Dannii Minogue

X Factor judge, Dannii Minogue has been stocking up on jane iredale make-up in preparation for her new role on the popular talent contest. A huge fan of natural beauty products, Dannii is a devoted fan of the jane iredale cosmetics range and has been for a number of years.

Her love of natural products means that mineral make-up is an obvious choice.   When discussing her product choices she said, “I want to get away from putting chemical ingredients on my skin and to use something healthier, like jane iredale.”

The products that will see Dannii through the ups and downs of the next series of X Factor include the popular mineral base - jane iredale Pure Pressed Base in Caramel. Pure Pressed Base is great for touch ups and full coverage whilst looking sheer and natural. It protects skin with an SPF 18 of and is created with no talc, FD&C dyes or chemical preservatives. 

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Also in her make-up bag is the jane iredale Liquid Minerals in Golden Glow. This lightweight liquid foundation is a wonder product and a pleasure to wear. It has light diffusing minerals and helps minimize pores. It contains Co-enzyme Q10, Vitamins C and K and Willow Bark Extract.

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jane iredale Liquid Eyeliner in Black is Dannii’s preferred colour liner. This creates a dramatic look without the use of irritating chemicals or parabens. 

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August2007  immediate release           

Girls Aloud love it….jane iredale Liquid Minerals

Girls Aloud have been filling their make-up kits with stocks of jane iredale Liquid Minerals make-up for their recent promotional tour and continue to adore the look and feel of the lightweight, flawless foundation. So much so that it has changed the way they view make-up and no longer dread the hours they spend in the make-up chair. This is because they have a top foundation that works with the balance of their skin and gives them a perfect, flawless finish for performing.

Nicola Roberts from Girls Aloud:  ‘’I love Jane Iredale Liquid Minerals foundation as it’s a completely natural mineral product and does not affect the balance of my skin. It also gives great coverage whilst making my skin look flawless’’

Sarah Harding from Girls Aloud:  “Jane Iredale Liquid Minerals foundation has changed my makeup routine, the colours are perfect and you can’t tell I’m wearing foundation!’’

Liz Martins, Girls Aloud Make-up Artist says, “I have been fortunate enough to have discovered this product which gives me a flawless matt base without having to use powder, I would say that it is my number one product of the moment and all my celebrity clients love it!”
 
jane iredale Liquid Minerals is a lightweight liquid foundation that is a wonder product and a pleasure to wear. It has light diffusing minerals and helps minimize pores. It contains Co-enzyme Q10, Vitamins C and K and Willow Bark Extract.

I WANT IT NOW!

April 2007    immediate release           

FIT FOR A QUEEN

jane iredale is the make up of choice for Oscar winning actress Helen Mirren

Stage, television and film actress Helen Mirren is a devoted fan of the jane iredale cosmetics range. As her portrayal in The Queen left her with very thin eyebrows Mirren has been relying on the defining powers of the Super-Shape Me Eyebrow Kit to groom and shape her brows. She uses the jane iredale range everyday and one of her favourite products is PurePressed Base in Riviera.

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Mirren’s acclaimed dramatic performance in Stephen Fears’ The Queen won her the 2007 Academy Award for Best Actress.
 

October 2008  immediate release           

Maximum hydration Rihanna loves jane iredale D²0 Hydration Spray

Internationally acclaimed chart-topper, Rihanna has declared her love of jane iredale mineral cosmetics with D²0 Hydration Spray her ultimate favourite. D²0 is a multi-functional hydration spritz for all skin types.

It can be used to help set foundation and even to apply pressed powder mineral bases for a full coverage. Hydrating and plumping it brings welcome relief to parched skin and is great to travel with for long journeys. It doubles as a hydrating pick-me-up on long flights or as a desk draw essential in air-locked offices.

Containing Ylang Ylang Flower Water (that balances the pH of the skin) and Olive Leaf extract (an antioxidant, bacteriostatic and photo-protector) it is a must-have for make-up artists and celebrities alike.

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